Finally, what are we teachers willing to pay to sell our product? Are we willing to pay the price in time and personal commitment?
In his blog marketing guru Seth Godin wrote that in order to sell you need:
Well lets look at those three things.
#1 - We have them in our classrooms. The law says that they have to be there. All we have to do is reach them.
#2 - Here is a little bigger problem. Do they see us as a solution to their problems? Are we relevant enough?
#3 - Are they willing to pay the price for education? Or do they have something else going on in their life that makes school impossible?
It is interesting to look at our jobs through a different lens.